A new name. A clearer vision for the future of physical therapy.
For over a decade, IncludeHealth has led the way in digital musculoskeletal care. Today, we begin a new chapter as LainaHealth—a virtual physical therapy platform that combines licensed therapists and Laina, our proprietary WebAI assistant to make care more accessible, personalized, and measurable.
Why we became LainaHealth
We’ve always been driven by a simple belief: better care should be available to everyone, anywhere. As our technology advanced and we validated our care model, we knew our brand needed to reflect the sophistication and scale of what we now deliver.
The name Laina reflects alignment, intelligence, and human connection—values at the core of our hybrid model of clinician-guided, AI-powered care. What began as a digital MSK company has grown into a scalable, evidence-based care model trusted by leading payers, providers, and employers.
It signals a smarter, more connected model of care—one that’s scalable, grounded in evidence, and designed for the future of healthcare. At its core, Laina represents the intersection of clinical excellence and intelligent technology. This new identity captures who we’ve become and where we’re going next.
Designed to Feel Different
Our new identity isn’t just about what we say—it’s how we make people feel. Every aspect of the LainaHealth brand—from our name to our colors—was intentionally chosen to reflect warmth, trust, and guidance.
We’ve moved away from sterile blues and clinical whites toward a palette of earth tones and soft neutrals. These colors reflect the environments where real people heal: living rooms, front porches, garden paths. They’re warm, grounded, and calm—just like the care experience we strive to provide.
Laina is designed to feel like a guide, not a directive. Every element—voice, tone, and interface—invites patients into a process that’s supportive, not overwhelming. Because healing isn’t just about protocols. It’s about creating the right conditions for people to feel empowered, understood, and in control of their recovery.
You’ll still recognize us
Despite the new name and look, the foundation of our care remains unchanged. Every episode is still led by licensed physical therapists—not health coaches or bots. Patients continue to access care from any device, without the need for downloads or special equipment. Clinicians remain deeply involved, supported by real-time feedback from our WebAI assistant, Laina. And our commitment to patient-centered, outcomes-driven care hasn’t wavered. You’ll still find the same team, the same trusted platform, and the same dedication to delivering measurable impact.
What’s new under Laina
Laina isn’t just a new name—it’s a new experience. The biggest change? Patients now receive clear, natural voice-guided instruction through our enhanced WebAI assistant. This upgrade ensures that every step of a care plan is easy to follow and accessible for patients of all ages and tech comfort levels—whether they’re doing exercises for the first time or progressing through advanced recovery.
Alongside this, LainaHealth continues to deliver real-time movement tracking and dynamic care adjustments from any device, with no hardware or apps required. Outcome collection is fully automated via SMS, capturing both functional performance and patient-reported progress with over 90% cost savings compared to manual methods. These insights flow across patient, clinician, and payer touch points—driving better decisions, stronger engagement, and faster recovery.
By combining intuitive guidance with clinical intelligence, Laina makes virtual care feel more personal, more effective, and more human.
Real patients. Real results.
Laina Health isn’t just theory—it’s transformation. Nga, 68, avoided PT for years due to transportation barriers. With Laina Health, she completed 52 sessions and eliminated her knee pain entirely. James, a veteran with chronic back pain, found relief and regained daily function. Nick overcame hand pain that made basic tasks difficult. Elizabeth, once limited by chronic pain, now enjoys hiking again.
These stories reflect a broader trend: patients treated by Laina Health report 65% average pain reduction, complete twice as many sessions, and rate satisfaction at 8.8 out of 10. Our model doesn’t just make care easier—it makes it better.
What this means for you
For our patients, nothing changes—you’ll continue your care journey seamlessly with more flexibility, more insight, and the same trusted therapists. Your care plans, messaging access, and results tracking remain intact, with no need to download or re-learn anything.
For our partners, your integrations, data pipelines, and reporting workflows carry over without disruption. The branding is new, but our relationships and infrastructure stay the same. You can expect the same transparency, responsiveness, and outcome-driven performance you’ve always received—now under a stronger banner.